Arif Manji
Know the market. Know the builders.
Nearly two decades at the front of development sales, brokerage growth and large-scale project execution, and one senior advisor from first call to closing.
Arif Manji · PSR Brokerage, King WestNearly two decades at the front of development sales.
Arif Manji has spent nearly two decades in development sales and brokerage, with direct exposure to sales discipline, project launches, broker strategy, pricing and high-volume execution.
He is President and Managing Director of PSR Brokerage. PSR Brokerage has reported more than $7 billion in sales volume (psrbrokerage.com, 2022), across pre-construction, resale, hospitality and resort projects.
His background spans development listings, launch strategy, pricing discipline, broker mobilization, floor-plan feedback, sales execution, leasing strategy and long-term asset positioning: institutional-scale execution with a deep understanding of market psychology and real estate value creation.
- 01
Development sales
Institutional sales discipline, pricing and high-volume execution, learned under Canderel and Freed Developments.
- 02
Developer listing strategy
Project positioning, suite mix, pricing strategy and the sales narrative, set before a project reaches the market.
- 03
Broker mobilization
Broker outreach and sales-centre strategy that turn a launch into momentum across the city’s cooperating brokerages.
- 04
Floor-plan strategy
Floor-plan feedback and suite-mix review, so the plans buyers are offered are the plans buyers want.
- 05
Project launches
Launch sequencing, release planning and market momentum, from the first registration to the final suite.
- 06
Transaction execution
Deal structure, coordination and closing discipline, with market reporting and developer communication throughout.
Honours and closed sales.
Arif ManjiPresident and Managing Director, PSR BrokeragePresident since 2021 · with PSR since 2008
Figures as published on Arif Manji’s PSR agent profile; includes team and brokerage project sales.
Best Luxury Boutique Real Estate Brokerage in Ontario
Awarded to PSR Brokerage, the six-office firm Arif leads as President and Managing Director.
- 2021President and Managing DirectorPSR Brokerage
- 2018 · 2019Diamond Achievement AwardPSR
- 2019Pre-Construction Top Producer and Top 5 ElitePSR
- 2013Award of ExcellencePSR
- 2008Joins PSR Brokerage; memberToronto Regional Real Estate Board
Sold · Penthouse
Sold · Penthouse
Sold · Custom home
Sold · Custom home
Sold · Lakefront
Sold · Custom home
Sold · Garden suite
Sold · RetailYears, transaction value and sales count as published by PSR Brokerage and Arif Manji (psrbrokerage.com/agent/arif-manji; LinkedIn). Awards per Arif’s LinkedIn and the Luxury Lifestyle Awards.
PSR Brokerage × Scale House Advisory.
For ownership groups, Arif pairs PSR’s development-sales execution with Scale House Advisory’s retail curation, brand and operator strategy: positioning the asset correctly, creating demand and structuring durable transactions, from planning through launch.
Discuss a project- APositionProject positioning · Pricing strategy · Floor-plan feedback · Suite mix review
- BLaunchDevelopment listings · Sales centre strategy · Broker outreach
- CSell & leaseRemaining inventory · Purpose-built rental · Commercial and podium leasing
- DExecuteMarket reporting · Transaction coordination · Developer communication
The brokeragePSR Brokerage. Six offices, one standard.
Founded on King Street West in 2008, PSR is a boutique, full-service brokerage with more than $7 billion in sales volume and exclusive new-development work for over ten builders. Arif leads it as President.
Figures from psrbrokerage.com/about-us. 2025 Luxury Lifestyle Award: Best Luxury Boutique Real Estate Brokerage in Ontario.
- Downtown · King West625 King St W, Toronto(416) 360-0688Arif’s office
- Forest Hill325 Lonsdale Rd, Toronto(416) 487-7874
- Vaughan133 Milani Blvd, Suite 100(905) 709-5707
- Burlington390 Pearl St, Unit B(289) 635-1553
- Muskoka101 Muskoka Rd S, Gravenhurst(705) 687-0101
- Collingwood10 Keith Ave, Suite 305(705) 441-0322
Let’s talk.
Tell Arif what you are planning. Your request goes to Arif, and he aims to reply within one business day.
Arif aims to reply within one business day. See the privacy note.